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The benefits of setting up Ecommerce Tracking
One of the most important aspects of being an online vendor is the ability to track what's working and what's not in regards to how your customers use your site. Using Google Ecommerce Conversion Tracking allows you to track a customers experience all the way through to checkout.
Not only that, it allows you a second source of conversion tracking that works in conjunction with platforms such as Wordpress, Shopify ....
Conversion tracking is also an advantage with advertising. If you're advertising with a website, all clicks should match as the visitor gets to your site and completes a transaction. These statistics are invaluable to an online store owner in knowing what is working and what is not.
If you're not using analytics to it's fullest potential, you're missing out on tens of thousands of dollars in revenue by not identifying aspects of your customers exerience. For example, Google Analytics show you specific aspects of your site where drop-offs occur. This is when a potential customer hits a page and then leaves your website. You need to identify what was the reason. Were they disatisfied with pricing, product descriptions, product photos or none of the above.
Google analytics is where testing and variations are needed. You would track those drop points and make minimal changes every one to two weeks depending on the amount of visitation. Making small changes, such as image description, proper XML-sitemaps or improved descriptions would be applied and watched over a period of time with the goal of reducing drop offs and improving customer experience.
A good practice is not trying to find a way to work around what Google has asked for, but instead, following the guideline asked by Google. For example, Google generally publishes exactly what they are looking for, such as Rich Snippets or https. Their goal is to gather the informaiton from your website, it's appearance, layout and content for the benefit of the visitor. Google's goal is basically the same as yours. By following these basic steps, you're not only helping yourself, but the Search engine to properly read and delivery your site to the organic searches for potential customers.
Analytics used properly should work in conjunction with your advertising conversions. The industry standard for advertising is three months. What this means is that in three months, you should have enough analytical data telling you whether or not your advertising is working. During this time you are able to make adjustment to your ads, tweaking image or content and track the performance of these changes to know what is working.
In traditional print advertising, the same process is followed with advertising products in magazines, on billboards and so forth.
Nowadays, with online retail companies, visitation comes from mobile and destop. There here are current trends showing that just over 50% of visitation is coming from mobile. What does that mean? Simple, it shows us that mobile is poised to dominate user visitation. For now, desktop is still a primary aspect of your visitation. Both must be treated as viable display components for your future customers.
Below we're providiing you with a guideline for how to implement and use Google Ecommerce Conversion tracking to help your business.
Add Ecommerce Tracking to your website or app
- Enable Ecommerce for each view in which you want to see data.